People Do Buy..

Life Insurance is the philanthropy and
beneficence of the man who insures. It is the
organized love of men for their families, the
capitalisation of affection, the prudence of
years, secured now, the riches of the poor, the
security of the rich.   - Benjamin David King



People do buy.

They buy life insurance like they have never bought before.
Insurance is selling like the proverbial ''hot cakes''.

The records speak for themselves. For the year 1992, in Singapore, the Monetary Authority of Singapore's Life insurance Commissioner's report reveals that 303,786 new policies were bought. That's almost 1,000 policies sold per day!

In Malaysia, the Bank Negara's Director-General of Insurance's report indicated that 633,016 new policies were sold.

And people buy for a whole host of reasons possibly different from what you may buy or think. But the important thing is that they bought.

Into the 21st century, people continue to buy life insurance and related financial solutions to life's problems and opportunities. In Singapore, in the year 2002, over 75% of the population was said to enjoy insurance protection in some form or other! In many countries, the percentage of people enjoying insurance cover continues to increase as their respective economies improve.

The mental reservations of the mid-1900s have given way to confidence. The typical person in a developed economy will buy anything from 3 to 7 policies in his/her lifetime. As one's personal worth and value increases, one recognises the need and joy of accepting one's own responsibilty to provide against life's vagaries and uncertainties and ensure a happier financial future for ones self and one's dependents.

May you find your best reasons to buy. Say ''hello'' to ''good buys''.


(To Professionals who are interested in joining the industry, the link below is for you. Click on it. Find out how much business moves in a quarter in the Life Insurance Business in Singapore. Report dated 5th August 2010)

http://www.lia.org.sg/node/2429